Newsletter September

The Thriving World of Pre-Owned Luxury Watches

Dear Horophiles

During the pandemic, luxury watches became a surprising yet delightful 
focus for many who were unable to travel or dine out. As a result, a new 
trend emerged consumers began exploring and purchasing timepieces 
online, driving significant growth in the luxury watch market.

The pre-owned luxury watch market is set to surge by an astounding 75% 
by the end of this decade, making up nearly half of the entire market. 
This growth is largely driven by younger consumers, who are increasingly 
drawn to the value and unique offerings of second-hand timepieces.

Recognizing this trend, major watchmakers like Richemont have started 
expanding into the pre-owned segment. A recent Deloitte report predicts 
that more brands will follow suit, launching their own secondary-market 
sales channels to capture a larger share and strategically buy back 
stock to manage supply.

Additionally, online platforms specializing in second-hand sales are 
expected to continue their rapid expansion, with a growing number of 
watches being sold online rather than through traditional retail 
outlets. Millennials, in particular, are leading this shift—almost half 
of them are likely to purchase a second-hand watch, compared to just 12% 
of the Baby Boomer generation.

If you’re considering adding a luxury watch to your collection, now is 
the perfect time. Explore our showroom at PMInvestment Timepieces 
Showroom – https://pminvestmenttimepieces.com/showroom/ to find your 
next treasured timepiece.

Tick-tock, the time is now.

Warm regards,
The PM Investment Timepieces Team